420: THE UBIQUITOUS CODEWORD THAT SPARKED A GLOBAL CANNABIS MOVEMENT.

420 is the quintessential cannabis expression that has evolved from offbeat slang to universal code, eventually becoming a tradition unofficially observed every year on April 20th. It’s a day to celebrate the beatific herb many enjoy so much, as well as a day to support cannabis activism and social justice. Hell, it’s a full-on lifestyle, really. But, why “420”?